Tuesday, 17 February 2009

week 7, task

Select a real company:

Luděk Luska - STŘECHY (ROOFS)
http://www.strechy-luska.cz/

Description of:

The company was founded in the year 1991 by Luděk Luska who studied building engineering and for ten years worked as consultat of the main architect in one dictrict of Ostrava city. It is family company with 5 employees who work as manual workers and one person who is permanently in the office. The company provides sale of material that is used in the roof (wood, insulaton, roofings, nail and other components) and also work and instalation of the material and finaly servise.

Target market:

people who has building,
building needs to be renovate and repair,
profesional situation(working people with salary and have enough money) /mortgage,
20-60years,
company that owns building.

Text of ad:

(headline) To build or repair a safety roof by experience and qualified workers
(first line) Our company can provide you high quality work and a long term guarantee
(second line) We work with all of high quality material on the market

Keywords:

Roof, roofings, renovaiton, safety of user, warantee, roof tile, roof shingle

Create the budget:

At the beginning, we will use 100euros, after maybe one month, we will analyse the crowd for the website. According to conditions of the local network, we will modify the budget and the position of our adwords.

We can analyze the success of our campaign by the help of the number of visitors on the website and also ask to customers how they find our company.